Conceptualized and developed what grew into the largest contemporary online art resource and community in the Western US.
Created a monetizable online marketing service sending out over 100,000 emails per day to over 30,000 double opt-in subscribers.
Over 2,200 participating member venues, galleries and museums, each with their own dashboard, search and sales platform.
Comprehensive dynamic contemporary art calendar of events and openings.
Developed and responsible for:
- website design and production
- social media strategy, analytics and development
- SEM, SEO, PPC and CPA analytics; metrics reports
- inbound marketing and conversion
- multichannel marketing
- sales force management
- online content
Supervised all integrated and affiliate marketing through the funnel, from concept, to creative, to production and delivery of effective results driven content marketing.