media: Online and Email Marketing

VisualArtSource.com

Conceptualized and developed what grew into the largest contemporary online art resource and community in the Western US.

Created a monetizable online marketing service sending out over 100,000 emails per day to over 30,000 double opt-in subscribers.

Over 2,200 participating member venues, galleries and museums, each with their own dashboard, search and sales platform.

Comprehensive dynamic contemporary art calendar of events and openings.

Developed and responsible for:

  • website design and production
  • social media strategy, analytics and development
  • SEM, SEO, PPC and CPA analytics; metrics reports
  • inbound marketing and conversion
  • multichannel marketing
  • sales force management
  • online content

Supervised all integrated and affiliate marketing through the funnel, from concept, to creative, to production and delivery of effective results driven content marketing.

Skill Set

We were an early adopter of what has become mass bulk email marketing services. We were in constant communications with the SaaS email service, and our requests often resulted in new and improved features of the product. Because of the market segmentation and relevance of the content, we were able to send up to five emails a day to our constituency, while at the same time maintaining a healthy open and click-thru rate. The measurable ROI for the clients resulted in repetitive package and annual agreements.

Business Development 96%
Digital and Online Marketing 95%
Editorial and Content 92%
UI Design and HTML 79%
Branding 72%