Re-branded a regional nonprofit organization into a national foundation.
Complete overhaul of their website with SEO, Marketing Automation, Forms, Landing Pages and Metrics tracking built into site.
Built a complete back-end Marketing Automation and analytics platform.
Linked the back-end of their website, bulk email campaigns, CRM and social media to optimize reach and ROI.
Developed and responsible for:
- defining the message
- website design and production
- fundraising strategy, analytics and development
- SEM, SEO, PPC and CPA analytics; metrics reports
- inbound marketing and conversion
- funnel marketing
- online content
Built a complete online donation platform and pipeline with a standardized message. The website automatically generates unique visitor IDs and ranking, delivers custom content according to visitor behavior, and through funnel nurturing, converts the visitor into a donor.